B2B Demand Generation Agency

How we support you with demand generation

Create demand

Build awareness across your total addressable market so your brand is top of mind when buyers are ready to engage. We ensure you're in the right place with the right message, targeting the 95% of buyers who aren't actively searching yet.

Capture demand

When buyers are actively searching for solutions, be impossible to miss in high-intent channels where they research and compare options. We ensure you're visible where buyers look, then optimise your website to convert that traffic into qualified leads.

Convert demand

Transform interested prospects into pipeline through optimised sales handoffs and processes. Single customer view, automated workflows, and repeatable sales processes ensure no opportunity falls through the cracks.

Strategy

Comprehensive demand generation strategies tailored to your market, audience, and business objectives.

SEO & AI SEO

Optimise your visibility in traditional and AI search results where high-intent buyers research solutions.

Paid media

Targeted campaigns across platforms to reach buyers at the right moment with the right message.

Content

Educational, value-driven content that builds authority and guides buyers through their journey.

HubSpot

Full-service HubSpot implementation, optimisation, and integration with your demand generation efforts.

Creative services

Brand and creative assets that differentiate your business and resonate with your target audience.

Inbound demand generation

Our proven, buyer-centric approach to marketing strategy.

It’s marketing that’s aligned to the way that modern buyers research and buy today. Our inbound approach to demand generation means more buyer-friendly activity and less interruptive outbound. We support your buyer’s preference for self-discovery, self-education, self-service, and self-qualification. Then, we give them a path to purchase that’s free of friction and frustration.

Inbound philosophy

Modern buyers control their journey. We respect that and build strategies around how they actually research and buy.

Understand your audience

Attract buyers to you

Share knowledge willingly

Respect buyers privacy

Demand gen delivery

We create experiences that buyers want to engage with, building trust and preference throughout their journey.

Create buyer-centric content

Build brand affinity

Engage your target audience

Capture interest

How the service works

Discovery and workshops

We kick off with a collaborative workshop involving all key stakeholders, from your team and ours. Together we explore your audience, market, messaging, existing performance, and more.

Strategy creation

We turn insight into action by building a complete, tailored marketing strategy. This comprehensive master document outlines what to do, where to focus, which channels to use, and how to measure success - designed to drive results, fast.

Strategy presentation

We present the full strategy back to you, sharing our findings, walking through our recommendations, and refining the approach based on your feedback. This is where everything clicks into place before execution begins.

Execution

With strategy signed off, we execute across all agreed channels and tactics, optimising continuously to maximise performance, build momentum, and deliver long-term growth.

Measurement and reporting

We set up tailored dashboards and reporting to track everything that matters. While optimisation happens continually, each quarter we run in-depth reviews to analyse results, identify what’s working, and prioritise next plays.

Communication (ongoing)

Your dedicated account manager keeps everything running smoothly, with regular updates, weekly calls, and full visibility across all activities, so you always know where we’re at, and what’s next.

Why Blend?

Driving demand today takes more than tactics. You need a strategy-first partner who understands modern B2B buyers and knows how to turn insight into impact.

We’ve helped B2B brands generate more high-intent leads, qualified pipeline, and scale revenue, all with strategies grounded in data and tailored to their buyers.
Every engagement starts with a complete demand generation strategy, built on deep discovery and delivered as a clear, actionable plan aligned to your goals.
We design demand programs around how modern buyers actually research, engage, and purchase, not outdated lead gen playbooks.
Work with a team of 50+ specialists who are experts at what they do. No secretly outsourced work to freelancers or third parties, all work is completed under one roof for the best possible experience and outcomes.

Pricing

Demand Gen Strategy

Starting from

£10,000

Our demand gen strategy service is a fixed-duration diagnosis project that seeks to understand your unique business needs and develop a tailored marketing strategy to help you achieve your objectives.

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Demand Gen Retainer

Starting from

£4,000

/month

Our ongoing demand generation retainer follows the custom strategy we create, focusing on the most effective activities for your company, market, and audience. This includes regular reporting and dedicated account management to support your goals.

Discuss requirements

What our customers say

We have worked closely with the Blend team over the past year, and we truly value them as an extension of our own team. Their extensive knowledge, expertise and eye for detail has completely reignited the way we go to market.

Katie Mansell

Head of Group Marketing at Onecom

From our very first meeting, Blend understood our challenges and knew what we needed to do to address them.

Rachel King

Marketing Director at Breathe

Transformed our digital marketing approach and websites beyond our expectations.

Paul Butler

Managing Director at Olive Communications

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

A BIG thank you to the whole team at Blend! Their professionalism, creativity, and commitment throughout our global rebrand project were truly exceptional. From the very beginning, they demonstrated a deep understanding of our business and its unique needs, translating them into a remarkable visual identity that perfectly captured our brand essence.

Ross Wilks

Global Head of Marketing at acre security

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

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